‘CU in the NT’: An independent tourism campaign going well beyond the bush

Image: NT Official

When your friends CU in NT, they’ll be wishing they were there with you!

NT Official’s ‘CU in the NT’ tourism campaign is putting the Northern Territory back on the map.

The controversial motto surfaced around social media last week and is now penetrating the global online platform.

While NT Official is an independent group with no affiliation to Tourism NT, their strategy is certainly eye-catching.

Could it be the answer to the Northern Territory’s declining tourist numbers?

Read More at ABC Online


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